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This
is a website for information about contextual marketing. For clarity,
assume that when we refer to contextual marketing or contextual
advertising we are talking about the same thing. Contextual marketing
is a new slant in online advert deliverly, providing a mechanism
for precision targeting of adverts to people interested in particular
subject matter at the time and place they are looking at it.
contextual
adj : relating to or determined by or in context; "contextual
information" Source: WordNet ® 1.6,
© 1997 Princeton University
Contextual advertising is in many ways the latest online advertising
technological advance and allows a company to place advertisements
in major websites and portals that are carrying relevant content
for their product or service. Contextual advertisements can take
the form of;
1. Visual (eg banner) ads
2. Text ads (similar to Pay per Click)
Contextual advertising can be an effective way of reaching a target
audience defined by the parameters you as an advertiser wish to
set and can be a productive adjunct to a Pay per Click advertising
campaign or a run of network banner campaign. Like Pay per Click,
text based contextual ads are usually priced on a performance related
cost per click basis. Typically both CPC and click through volumes
are lower than pay per click search ads, however impressions may
be much higher and the ads can be served in highly targeted locations.
Who's who of contextual marketing
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